We LOVE this Vogue interview with Blake “73 Questions with Blake Lively” you can watch the video below and also head over to the gallery to see x282 screencaps …
Blake Lively launched her foray into the online world of cool on Monday promising to be a younger more hip – and slightly less expensive – version of the fellow actress’s long running site Goop. The 26-year-old’s part blog – part store also ended up with a slightly gloopy name, specifically the jelly-inspired title Preserve.
The Gossip Girl star has previously avoided calling the site a lifestyle one, but just like Gwyneth’s, Blake’s offers a host of stories about cool clothes, places, foods and fashion scenes. Cue videos of artsy snippets, stories on tattooed men and organic health remedies and, of course, a store which sells everything from spoons to clothing and hot sauces to lighting options.
The actress has been speaking of the project for months and now it is finally here, Blake was at pains to point out that she is not being a star trying to show people how to live like her, but merely pointing out how people live already.
As the name suggests, while using the modern medium of the internet, she wants her page to harken back to the small batch jam making times of yesteryear including things like preserving and promoting underground designers and produce. Confused? Well that’s alright, so is Blake.
The 26-year-old wife of Ryan Reynolds happily admits in her first Editor’s Letter that this is something of a learning curve for her. She writes: ‘Sitting down to write this editor’s letter has been the hardest thing I’ve done yet on my Preserve journey.
‘I’m more intimidated than I should probably admit. I’m no editor, no artisan, no expert. And certainly no arbiter of what you should buy, wear, or eat.
‘I am hungry, though… not just for enchiladas. I’m hungry for experience.
‘I’m comfortable with the knowledge that I’m not a teacher, but rather, a student. I don’t do any one thing perfectly. I do a lot of things though. Some well, some not-so-well.’
According to Blake, she and her team think of the site not as a lifestyle website but a ‘new street.’
‘A sort of greatest hits of “Main Street, USA”. While the whole world races to keep up with technology, we tighten our laces, join the race, but our end goal is to preserve what’s already there.’
The function of Preserve is part magazine, part e-commerce hub, part philanthropic endeavour and – above all – a place to showcase the power of imagination, ingenuity, quality, and (simply put) people.
‘Preserve is a creative space. An indulgent space. A space for pleasure and fun. But also a space for knowledge. A space that honours both tradition and innovation – a space that honours the future, while having a love affair with the past…’
However, now that they both have lifestyle sites, don’t expect Blake to start a war with Gwyneth. The Gossip Girl star recently name dropped her fellow online retail blogger, telling Vogue she is always in both the actress’s and Martha Stewart’s corner.
Blake said: ‘I’m always the first person to defend Gwyneth Paltrow. Or any woman in a position of power, like Martha Stewart or Oprah, who gets burned. Because they have paved the path for so many other women who are doing something they believe in.’
view blake livelys new lifestyle website preserve.us
Blake Lively is launching her latest venture, a website called Preserve, with a Vogue cover and feature, as one does. We have added the Vogue cover and some absolutely stunning photos by Mario Testino to the gallery …
Blake Lively brings her unerring eye, Southern roots, and love of storytelling to her latest venture—a Web site called Preserve. Jonathan Van Meter heads West to meet up with the Gossip Girl turned Internet entrepreneur.
Jackson Hole, Wyoming, is one of those startling American places where “purple mountain majesties” becomes gloriously real, no longer a patriotic abstraction from a song learned in grade school. But it is also home to some of the most expensive real estate imaginable—great, logged-up monuments to show-business wealth and fame. Oh, give me a twelve-bedroom, fourteen-bath home, where the buffalo still sort of occasionally roam!
Blake Lively has never been here until today, but when I meet her in the soaring lobby of the Amangani resort one evening in late May she is dressed as if she has taken the landscape into consideration. Not many women can wear denim overalls, strappy Louboutin stilettos, and a Navajo-blanket poncho and get away with it, but Blake Lively can. When I compliment her, she describes the look as “if Sling Blade and Pocahontas had a baby.” Lively has a tendency toward deadpan humor, often delivered with a laconic stare that can make it difficult to figure out whether she is joking or not. “When I say something funny, I don’t laugh,” she says, “so my friends are always like, ‘Hahahahaaaa!’ so people know. When I’m not with them, I always think, This person doesn’t know I’m funny; they just think I’m a jerk.”
Lively, who is back from Cannes, where she was obliged to make appearances as a L’Oréal “ambassador,” as well as stroll the red carpet with her husband, Ryan Reynolds, for the premiere of his film The Captive, is both jet-lagged and feeling unwell. “I ate some mystery meat on the plane, and I feel poisoned,” she says. As we head out to the car that will take us to dinner in town, she says, “Do you mind if I sit in the front? I get motion sickness.” Pause. “God, I’m like a toddler. I hope you have Cheerios in your bag.” And then, once in the car: “Now, to be triply annoying, I have to make a work-related call. I’m so sorry.”
Blake Lively fans prepare to get giddy because the lifestyle website that she’s been teasing us with for the last year is finally here. OK, not here at this exact moment but it’s happening very soon… As in next week!
According to the source who also confirmed the launch date, the name of the actress’ secret project will be “Preserve.”
So what can we expect? The insider tells E! News: “Preserve will focus on artisans and products, many hand-made one-of-a-kind items all selected by Blake. Items will be available for purchase through the site. Preserve is all about story-telling through video. Blake will be in some of these videos.”
We can already hear the “eeeps!” of excitement around the globe.
The 26-year-old’s site sounds completely different from the lifestyle brand that Ellen DeGeneres just announced last week. It does, however, also seem like it might share some similarities with Gwyneth Paltrow’s famed Goop blog and Lauren Conrad’s The Little Market. But there’s really no need for further speculation, what with the big reveal almost here and all!
We have added x61 screencaps from the Behind the Scenes Video with Blake Lively for Glam Highlights from Préférence by L’Oréal Paris to the gallery …
Blake Lively looks lovely in her new ad for Gucci Premiere perfume. Clad in a dazzling, one-shoulder gown with her hair curled into flawless retro waves, the actress oozes Old Hollywood glamour.
This is the second fragrance campaign the former Gossip Girl has fronted for the Italian brand. In 2012 she reportedly banked $4 million for her debut ads.
“She has done it smart by not over-endorsing too many brands,” an insider previously told E! News. “She’s gorgeous and her image is a valuable one.” Apparently so, since the star is also currently the face of L’Oreal Paris.
But don’t get it twisted, Blake isn’t just modeling these days. The star has been working hard on her secret and still untitled lifestyle project, which is set launch soon! Oh, and according to the 26-year-old there’s “nothing like it out there.” So get ready!
We also added x2 HQ photos by Anders Overgaard that were taken at Cannes this year.
Blake Lively is about to start her lifestyle and e-commerce website. Our source says the actress will launch the site July 23 selling, “curated fashionable items.”
Lively has said in the past of her plan, “The main element of it is that it’s about storytelling, and it’s about living a very one-of-a-kind, curated life, and how to achieve that.”
We’re told it will have a focus on artisans and products chosen by Lively, who will also appear in videos on the site.